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This year's theme will be Navigating Business Cycles: Supply Chain - A Competitive Advantage.

In today’s business environment, with the speed at which everything can change, quick response is critical. How can supply chain management give you the advantage when navigating these highly unpredictable business cycles? Define which processes need to be improved, align those improvements to strategic goals, and excel at execution. Supply-Chain World Europe 2010 will showcase practical, proven approaches to managing the supply chain so that it meets operational imperatives, whether they are improving flexibility, cost reduction, entering new markets, improving customer satisfaction, or developing environmentally sustainable (and financially rewarding) processes.

Monday Keynote Address:
AAA Supply Chains: Agility, Adaptability and Alignment

Kicking off the conference is Dr. Hau Lee with his demonstration of how companies can be even more profitable by navigating business cycles, and empowering their successful supply chains. He will also address the need to develop sustainability in supply chains for socially responsibility and environmental responsiveness, while at the same time enable profitable growth. Dr. Lee emphasizes that successful responsible supply chains share risks, gains, and costs, and have a partnership mentality.

In his presentation on the AAA Supply Chains, Dr. Lee emphasizes the crucial need today for organizations to have Agile, Flexible, and Sustainable supply chains. The Supply Chain Council not only fully supports this viewpoint; it is a key element – e.g. in the Supply Chain Operations Reference (SCOR) model, Agility is a top level SCOR attribute that includes measuring Flexibility, and Adaptability is a SCOR level one metric. Alignment is a key element of Best Practice and Process definitions throughout the SCOR model.

Dr. Lee will include case examples of superior supply chains and how they lead to success on many levels and in many ways.

Keynote Speaker: Dr. Hau L. Lee

Thoma Professor of Operations, Information, and Technology Director of the Stanford Global Supply Chain Management Forum Director of the Strategies and Leadership in Supply Chains Executive Program, Stanford University Graduate School of Business

Professor Lee is one of the best-known researchers and speakers in the area of supply chain in the world today, as he continues to share his passion and tireless devotion to supply chain management evolution with his corporate audiences, students, and fellow researchers. The Council is very proud to have Professor Lee join us for this year’s Europe conference.

Professor Lee’s areas of specialization include supply chain management, information technology, global logistics system design, inventory planning, and manufacturing strategy. He is the founding and current Co-director of the Stanford Global Supply Chain Management Forum, an industry-academic consortium to advance the theory and practice of global supply chain management.

Professor Lee has published widely in journals such as Management Science, Operations Research, Harvard Business Review, Sloan Management Review, Supply Chain Management Review, IIE Transactions, and Interfaces, etc. He has served on the editorial boards of many international journals, such as Operations Research, Manufacturing and Service Operations Management, IIE Transactions, Supply Chain Management Review, Sloan Management Review, and the Journal of Production and Operations Management. From 1997-2003, he was the Editor-in-Chief of Management Science.

His article, “The Triple-A Supply Chain,” was the Second Place Winner of the McKinsey Award for the Best Paper in 2004 in the Harvard Business Review. In 2004, his coauthored paper in 1997, “Information Distortion in a Supply Chain: The Bullwhip Effect,” was voted as one of the 10 most influential papers in the history of Management Science. https://gsbapps.stanford.edu/facultyprofiles/biomain.asp?id=11323009.

For the rest of the conference, multiple tracks are being developed currently and the SCC Awards for Excellence Reception will be held on the evening of 25 October.

Sponsorship packages are available and will be posted very soon. Please email mspring@supply-chain.org with questions.

Two Day Conference pricing

Early Bird – expires July 1, 2010

Standard

Group rates

*If 3 or more are registered from the same company, the 4th and subsequent registrants from the same company will receive the group rate.